Building a strong employer brand is even more important for growth companies.
While recruitment processes and campaigns are an important part of building an employer image, they are by no means the same thing. Building a strong employer brand can have a significant impact on a company’s longer-term growth goals and employee length of employment. Employer Branding is a way to communicate to both internal and external stakeholders your company’s EVP (Employee Value Proposition), and thus improve your company’s success in the job market as an employer.
The Strategic Employer Branding Plan is based on your company's business objectives by considering what kind of expertise you want to attract and how. What are the strengths of our company as an employer and the selling points as a workplace? Who are your future experts? Thusly, developing the image of the employer is not just marketing, but the aim is to create a bridge between potential experts and the company through the right kind of communication.
JobGo’s employer brand enhancement services revolve around these very issues. With the help of our consultants, you can strengthen the short- and long-term attractiveness of your company as an employer.
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